Truly offers the most advanced Email tracking available in the market (see benchmark report here).

While most customers will replace email logging altogether from their sales tools (outreach, salesloft, groove, etc), there are times when they won't be able to.

One example is a customer using Outreach for SDRs and AEs in a single tenant. Because Outreach doesn't support turning off email logging by role, they create an 'all or nothing' situation. If they moved everyone to Truly, SDR managers wouldn't be able to use Outreach's sequence analytics package in Salesforce. If they kept everyone on Outreach, they would lose 65-666% of customer emails in CRM for their AEs and AMs, depending on the role.

In this article, we lay out the tradeoffs for using your current email logger, Truly or a 'hybrid' approach, where you use both and activate Truly's 'Log email only if no contact match exists' setting.